The Life Of William 

 

Copywriter. Dog-dad. Meme enthusiast.

 

From Philadelphia. Currently working in New York City for Merkley + Partners

 

Graduate of Syracuse University. Here, I learned about concepting, copywriting, and how to walk through multiple feet of snow.

 

Big sports fan. Despite being from Philadelphia, I'm big New York Giants Fan. It’s been a rough few seasons, but I’d say the Giants are still better than the Eagles.

 

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Like the work or want to get in touch?

Email me at: 

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Creative Philosophy 

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Prove Others Wrong – I'm a dyslexic copywriter. So, I know not everyone’s going to believe in me. That’s fine. My 10th grade teacher told me I was a bad writer, but look where I am now. Moral of the story, if someone tells you you're not good enough, do more to prove them wrong.

 

Ideas and Words – Words are only as strong as the idea behind them. A well written sentence is useless with a boring idea. The opposite also holds true. A brilliant idea is worthless when communicated poorly.

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Be Prolific –  Ideate, create, and then ideate some more.. The more ideas that you have, the more likely that some of them will be good. Some might even be great.

 

The Element of Surprise – Every time I present work the goal is to surprise. If I can surprise a person or client with an idea, then we’re already halfway there. 

 

Many Solves to a Single Problem – Every brief has problem. Find as many ways to solve it as possible. You never know where you’'ll get.

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Push – You can find your campaign in your 5th idea or your 105th idea. You never know when you’ll get there so always push. 

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Sell – A good idea might not always be so apparent. (Imagine trying to convince IHOP to change their name to IHOB). 

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