Hacked... By an elf! 

White Castle's number one comment across all social media platforms is, "Can I get a White Castle in my town." So, we took this energy and turned it into a fun holiday execution. Thus, Aubrey the twitter-hacking-elf was born.

It all started with a tweet and a few profile changes... 

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...And just like that White Castle's twitter account was, "taken over," by an elf.  He then gave a list of demands and started having fun with our account.

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Aubrey heard nothing from White Castle corporate. So, he brought out the big guns and started giving out coupons.

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...And our fans loved him. 

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Aubrey even made the news!

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But, all good things must come to an end. So, we took our account back and made a statement.

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As you could imagine, not everyone was happy about this. 

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At the end of the day Aubrey managed to get over 360,000 impressions on his tweets and a 3.57% engagement rate - All without any media spend. Not bad for an elf with a dream.