Fright Castle

Some concepts are featured on billboards. Others are put on TV… This concept came to life on Google Street View. For Halloween White Castle, “hacked,” Google Street View to turn a regular White Castle into a haunted Fright Castle.

It all started with one simple realization - Almost anyone can upload almost anything to Google Street View. 

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So, we replaced our regular Scottsdale White Castle...

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...With a haunted Fright Castle in desperate need of a seance. From there users could tour the outside and inside of the Castle. 

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There were fun easter eggs and craveable deals for all to enjoy. 

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We spread the spooky word on social media and invited users to experience the fright for themselves. 

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We utilized Facebook's 360 degree image feature to give users a preview of this activation. 

Press

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Copywriter: William Milowsky

Art Director: Hyeona Kim

Art Director: Nina Scherenberg