top of page

Fright Castle

Some concepts are featured on billboards, others on TV… This concept came to life on Google Street View. For Halloween White Castle, “hacked,” Google Street View to turn a regular White Castle into a haunted Fright Castle.

​

​

It all started with one simple realization - Almost anyone can upload almost anything to Google Street View. 

Screen Shot 2021-10-26 at 12.36.51 PM.png
Screen Shot 2021-10-27 at 4.21.05 PM.png

So, we replaced our regular Scottsdale White Castle...​

​

​

​

Screen Shot 2021-10-27 at 4.21.18 PM.png

...With a haunted Fright Castle in desperate need of a seance. From there users could tour the outside and inside of the Castle. 

Screen Shot 2021-10-27 at 4.21.38 PM.png
Screen Shot 2021-10-27 at 4.50.10 PM.png
Screen Shot 2021-10-27 at 4.49.58 PM.png

There were fun easter eggs and craveable deals for all to enjoy. ​

​

​

​

Screen Shot 2021-10-27 at 4.50.39 PM.png
Screen Shot 2021-10-27 at 4.23.30 PM.png
Screen Shot 2021-10-27 at 4.51.21 PM.png
Screen Shot 2021-10-27 at 4.22.55 PM.png
Screen Shot 2021-10-27 at 4.22.31 PM.png

We spread the spooky word on social media and invited users to experience the fright for themselves. 

IMG_3693.jpg
FC-w-Google-logo.gif
IMG_3694.jpg

We utilized Facebook's 360 degree image feature to give users a preview of this activation. 

​

​

Press

PR Shot.png

https://foodsided.com/2021/10/28/is-there-really-a-haunted-white-castle-restaurant/

​

https://www.foxbusiness.com/lifestyle/white-castle-arizona-becomes-fright-castle-google-maps

​

https://exbulletin.com/tech/1245395/

​

https://www.wdrb.com/arizona-white-castle-becomes-fright-castle-on-google-maps-for-halloween/video_e7a99bf2-c0e6-5efb-88d0-09f6b3f2d676.html

​

https://www.wfmz.com/news/pr_newswire/pr_newswire_food_beverages/white-castle-reveals-haunted-restaurant-with-fright-castle-takeover/article_4ea7bb62-c93c-59ad-990e-c2156439a945.html

​

https://www.fox10phoenix.com/news/white-castle-in-arizona-becomes-fright-castle-on-google-maps

​

Copywriter: William Milowsky

Art Director: Hyeona Kim

Art Director: Nina Scherenberg 

bottom of page