Fright Castle

Some concepts are featured on billboards, others on TV… This concept came to life on Google Street View. For Halloween White Castle, “hacked,” Google Street View to turn a regular White Castle into a haunted Fright Castle.

It all started with one simple realization - Almost anyone can upload almost anything to Google Street View. 

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So, we replaced our regular Scottsdale White Castle...

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...With a haunted Fright Castle in desperate need of a seance. From there users could tour the outside and inside of the Castle. 

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There were fun easter eggs and craveable deals for all to enjoy. 

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We spread the spooky word on social media and invited users to experience the fright for themselves. 

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We utilized Facebook's 360 degree image feature to give users a preview of this activation. 

Press

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Copywriter: William Milowsky

Art Director: Hyeona Kim

Art Director: Nina Scherenberg