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We’ve all been there: Awake at 3 a.m., staring at the ceiling, wondering how we’ll ever retire, pondering life’s deepest financial questions. Like what the heck even is annuity? (Bank wizardry? Something completely made up? Honestly, who knows.)
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At MassMutual we call this phenomenon 'financial related sleep loss.' While everyone has their own way of coping with it, some ways are more embarrassing than others.
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@SleeplessPapa51
We knew this Hangover-style ending would leave people wanting more. So we made our dad his own TikTok and Instagram accounts where we posted his late night shenanigans. Each video discusses an uncomfortable financial question that MassMutual can help with.
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MassMutual to the rescue
From here MassMutual did what MassMutual does best— helped people rest easy.
We showed ourselves as the solution to 'financial related sleep loss' by commenting on and dueting his videos.
Copywriter: William Milowsky
Art Director: Cerinn Park
CD: Madeline DeWree
CD: David Cappolino