A medley of my favorite pieces of work that fall beyond the realm of campaigns or categorization.
This social post was a riff off of the rapper Lil Uzi Vert's new album Eternal Atake. We took the album cover, made a White Castle version of it, and posted it on the same day that the album dropped. The post got retweeted by the rapper and went somewhat viral - garnering over 1.3 million earned impressions. The total media spend: $0.00.
This currently stands as White Castle's most liked and retweeted post of all time.