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Uncomfortable Truths

No one wants to talk about their financial future. Death and life insurance make people uneasy, while financial planning can be overwhelming. Many companies avoid these topics. But MassMutual used humor to confront them head on. 

Trusted financial guidance can be tough to find. Sometimes people seek it in unexpected places. 

Talking about finances can be uncomfortable. Even for those who love giving out unsolicited advice.

Most people don't have real financial goals. Having no goals only makes sense if you're a goalie like Juuse Saros

Copywriter: William Milowsky

Art Director: Cerinn Park

CD: Madeline DeWree

CD: David Cappolino

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